keyword grouping
What is keyword grouping?
Keyword clustering is an SEO technique for those who want to integrate and optimize their site content. Contrary to popular belief, keyword clustering is simple; You just have to be careful to do it according to the principles and correctly.
Why is keyword grouping important?
In the process of keyword research, we collect keywords from different sources and they are not coherent. Therefore, we need to group the keywords according to the appearance of the words, search purpose, and semantic SEO.
What is the purpose of keyword clustering?
The purpose of keyword clustering is to get a deep understanding of all the keywords in the website’s domain and to identify what page to build for each keyword.
On the other hand, we can categorize the different topics of our site in different situations and in this way make our site strong in one or more topics.
Advantages of keyword clustering
It helps you dig deeper into your content.
It helps the SEO and content teams work together more closely.
You won’t have several different texts emphasizing the same keyword.
You will have a standard and stronger content architecture and design.
Checking the quality of content and evaluating it will be easier and faster.
You will identify problems faster and set up a better solution to solve them.
How to use keyword clustering to seamlessly optimize your SEO content
1) Cluster next to SERP analysis
While doing SERP analysis, the first thing to determine is vertical content. In fact, what keywords and phrases are most searched by users. You should keep in mind that every year, search terms change a lot.
2)Choose the best keyword
One of the problems seen in some sites is having several different pages for several similar keywords; The presence of these pages will have negative effects on your site’s SEO. It is better to choose a keyword that has more search volume than others. Keyword clustering is powerful.
Keyword clustering is an important and preliminary step
You can think of keyword clustering as the preliminary work to be done before implementing SEO.
Ultimately, what keyword clustering does is push you one step closer to your marketing strategy. Through SERP analysis, you will understand your customer on another level. The closer your content is to the questions of your users, in addition to increasing the amount of organic input from Google, the branding of your site will be done faster.
