Google Alert
Google Alert is one of Google’s free tools that, despite its important and interesting uses, is still unknown to many users. With the help of Google Alert, you can quickly find out about all the happenings on the Internet. Google Alert helps you to be aware of your users and audience and to know your strengths and weaknesses better.
What is Google Alerts?
Google Alerts is a free tool that can notify you whenever your desired keyword or phrase is registered and indexed by Google.
You have probably searched for a word or phrase on Google to see what people are saying about it or to get new information about it. Google Alerts does the same for you efficiently and automatically.
Google fully unveiled the user interface designed for Google Alerts. Google Alerts allows searchers to subscribe to be informed of the latest new topics on specified keywords via email or RSS. Google Alerts is a useful and important program for managing topics that individuals or companies are interested in. They want to use the latest information.
Why is Google Alert popular with users?
The fact that this tool is free: It goes without saying that when a tool with this functionality is free, its popularity among users will increase many times.
Easy Setup: One of the most important reasons for Google Alert’s popularity is its easy setup. These days, most users don’t have much time to spend on installing various tools, so the ease of setting up a tool can create a lot of motivation for many people to use it.
Ease of using this tool: As long as you are aware of the capabilities of this tool, using it will not be difficult or complicated at all.
Advantages of Google Alerts:
1. Management of the company’s brand status
Just like tracking the names of different people, you can monitor your company’s brand name through Google Alerts. In this case, whenever people say negative or positive things about your company, you will be informed and you can take appropriate measures to maintain and strengthen your brand position.
2.Constant and careful monitoring of competitors
There’s no doubt that you need to know exactly what is being said about you and your business, but it’s just as important to know what your closest competitors are doing. By entering the names of competitors or their respective companies in Google Alert, you will be able to obtain this important information easily.
3. Follow up mention of desired names on the Internet
You may want to know who and where has mentioned you, your boss, or anyone else on the internet. In this case, it is enough to set an alert for the names you want in Google Alerts so that it will inform you as soon as those names are seen by Google. In this way, you can monitor the status of your reputation.
4.Detailed review and monitoring of target keywords
Google Alert will provide you with the possibility to carefully check the usage status of your target keywords and always monitor them. By knowing the status and range of use of your keywords, you will be able to take your content to topics that no one has addressed yet. In addition, using this feature can help you find and exploit other related keywords. In general, it becomes a factor to strengthen your strategies in the field of finding and using keywords.
5. Backlinking
Whenever the name of your business, product, or service is mentioned on a blog or Q&A platform, there is a valuable opportunity to get more exposure or get backlinks. Using Google Alerts will help you find these opportunities as quickly as possible. To use Google Alerts as a backlinking tool, it is enough to set alerts for queries (words, phrases, and sentences that users search for) related to your products or services.
6. Prevent plagiarism of your articles
If you are active in the field of writing and content production, Google Alerts is a great way to take care of your writing and prevent plagiarism. By using Google Alert, you can easily make sure that no one will publish your works under their own name.
Tips for optimal use of Google Alerts:
Do not use general words
Use Google Alerts filters
Set alerts for different types of queries in Google Alerts
Set an alert for common misspellings of the desired word or phrase
If you have an RSS feed, you can send alerts there instead of email to avoid cluttering your inbox.
What is the effect of Google Alert on SEO sites?
Google Alert is indirectly considered a very useful tool for SEO. Imagine you have a site and you have set some target keywords for which you want to get a good rank. One of the important tasks that an SEO should include in his agenda is to check the articles that competitors have written with that keyword. With this, you can produce better content and know your strengths and weaknesses better.
Do I need to use Google Alerts?
Google Alerts is one of the simplest and, at the same time, the most efficient tools that can be used in marketing, and since it is always important to know what people say and think about your business, there is no excuse for not using this useful tool.
