pagination
What is pagination?
Pagination is a web design technique that helps you spread very long content across different pages. This makes it easier for users to find the content they need and browse the pages of the site. The pagination method is used more than anything for product category pages on store sites, as well as on news sites for pages that display a list of news related to a topic. Google also uses the pagination method to display search results.
In other words, pagination in SEO means including the same content on several pages. Paging in SEO has its own advantages. SEO pagination can increase your ranking in search results and also increase your organic traffic.
Pagination and SEO
Pagination in SEO is something that SEO professionals will face anyway. In fact, SEO professionals don’t think about whether or not to use pagination, but when to start using it. For this reason, it is better to prepare in advance for the correct use of pagination in SEO. Every site reaches a point in its growth stages where it has to divide the content around a topic into separate pages to create a better user experience. In the meantime, to improve pagination in SEO, you need to make search engines better able to crawl these pages and understand the relationship between them.
Load More and Infinite Scroll pagination
Infinite Scroll is an SEO site method that allows you to view very long content without having to go to another page and without clicking on a special button. In the infinite scrolling method, you don’t need to click on the Load More option and the content will be loaded for you automatically.
The Load More option is usually used on certain websites. For example, on a news website, you can see the Load More option. If users wish, they can view the rest of the content by clicking on the Load More option.
Common mistakes in the implementation of pagination pages
Pagination in SEO needs to be followed because you are going to create pages that have almost the same content.
-Duplicate content
Since by using pagination you are supposed to distribute the content created about a topic in different pages, if you are not careful in doing this and do not use the canonical tag correctly, Google will recognize these pages as duplicates.
-Placing paginated pages in the XML file of the sitemap
It is recommended to always include pages in the sitemap XML file that you want to rank in search results. Since paginated pages usually do not fit in this category, do not include them in the XML file.
-Canonically linking consecutive pages to the first page
Pagination spreads page rank between consecutive pages of a group and directs users to the most relevant search results among them. If you canonically link all these pages to the first page of the group, the search engine will think that you have only one page for the desired keyword. As a result, it directs all users to the same first page and the user experience of your site decreases.
Advantages of pagination in SEO:
Improve the user experience
No user likes to face a very long text. Very long texts reduce the concentration of users and tire the eyes. Therefore, methods such as pagination or infinite scrolling show the content to the user little by little. These methods improve the user experience and, in addition, make your website much easier to navigate.
Advantages of pagination in SEO:
Improve the user experience
No user likes to face a very long text. Very long texts reduce the concentration of users and tire the eyes. Therefore, methods such as pagination or infinite scrolling show the content to the user little by little. These methods improve the user experience and, in addition, make your website much easier to navigate.
Pagination or infinite scroll?
The impact of pagination in SEO is one of the concerns of SEOs and site managers. Since with paging, a number of pages with the same topic are created on the site, to use it, you must follow important and precise points. As we said earlier, it is not possible to suggest one method for all websites (with multiple users). You can even use these two techniques together. If you have a very diverse website, you can use infinite scrolling for some content and pagination for others.
The impact of pagination in SEO is one of the concerns of SEOs and site managers. Since with paging, a number of pages with the same topic are created on the site, to use it, you must follow important and precise points. As we said earlier, it is not possible to suggest one method for all websites (with multiple users). You can even use these two techniques together. If you have a very diverse website, you can use infinite scrolling for some content and pagination for others.
