June 2026

What Is Black Hat SEO? What is black hat SEO? Black hat SEO is a set of techniques designed to trick search engines — especially Google — into a higher ranking than a page actually deserves. These tactics conflict directly with Google’s published guidelines, and using them risks a ranking penalty or outright removal from […]

What Is White Hat SEO? Whether you’re new to SEO or have worked in the field for years, you’ve almost certainly heard the term “white hat SEO.” White hat SEO is the set of optimization techniques that comply with search engine guidelines, especially Google’s. It’s the approach reputable agencies use to improve a site’s ranking