Conversion Rate Optimization
In this article, we will examine the concept of site conversion rate optimization and the factors affecting it. We will also explain how we will increase the conversion rate of your site.
Optimizing the conversion rate is one of the things that accompanies you in all stages of business growth. Maybe you own a site that gets good daily traffic but never gets any sales from those visits. You may have wondered many times why visits don’t lead to purchases. Maybe your site is among the top ranks of Google and you spent a lot of money on SEO, but you still did not get the desired result and did not succeed in increasing sales. In such a case, you need to convert visitors into buyers of your product to increase the conversion rate of your website.
What is Conversion Rate Optimization(CRO)?
Conversion rate optimization is the process through which a good user experience is created for the user, and this experience is so satisfactory that it turns the user into your loyal customer. Therefore, conversion rate optimization is a very important issue for businesses and sites that sell products and services online. The conversion rate is also equivalent to the return on investment rate, which means that you spend an amount to attract a user, and when the user makes a purchase from your site, this amount is returned to your account. Therefore, the increase in the conversion rate is directly related to the rate of return on your investment. There are several ways to measure conversion rates.
What does conversion rate optimization mean?
The conversion rate in the simplest definition is that the user does what you want him to do when he enters your site; For example, you have designed a campaign to install your mobile application and have placed banners for this purpose on advertising websites. In this case, you expect the user to enter your website after seeing the banner and clicking on the button to install the application. Every user who does this has increased the conversion rate of your site.
What should we do to optimize the conversion rate?
1.Intvips experts calculate the total conversion rate of your site.
If you don’t know your site’s conversion rate, you won’t be able to optimize it. The total conversion rate of your site is the number of people who did what you asked them to do.
So ask us for the total conversion rate of your site.
2.Calculate the conversion rate of your site.
Intvips experts do this easily. It can be calculated by dividing the total number of target customers by the total number of site viewers.
3.Site traffic analysis
For this, you must have Google Analytics installed on your site or, for more convenience, leave it to our analytics experts to find out in which part your audience is falling and where your site traffic is increasing. Intvips experts do this with sufficient skill.
4.UI/UX analysis
Optimizing the conversion rate is largely related to the user interface and user experience.
Do not worry!!! Again, Intvips is here to minimize your challenges.
5. Questions from the audience
Intvips experts do this by preparing a complete questionnaire and sending it to visitors via email, and finally, a complete report will be sent to you.
6.Preparation of heat map
A heat map is a type of visualization of information that shows the level of user activity in each part of the site. By preparing this map, Intvips experts provide this place for you to see which part of your site visitors move easily and where they stop moving.
7.Content production
Content is the most important factor in increasing participation and can increase the conversion rate of your site, our team of writers will do this and there is no need to worry. One of the easiest ways to optimize conversion rates is to create content that is fun and useful next to your call-to-action (CTA) button.
8.The appearance of the site
The attractiveness of the site and the way the content is presented can attract more audiences. The use of color has a great impact.
9.Using pop-up
Even though many users avoid pop-up ads, this type of ad has a good effect on increasing the number of visits to your site and consequently increasing the conversion rate. Of course, you need to know where and how to use it, and again, Intvips experts in that profession are.
10.Using the call to action button (CTA)
The call-to-action button is the option that informs the users of the ultimate goal of the ad. The attractiveness of the offer, the different types of expression, and the profit that the user gets affect clicking this button.
Why is conversion rate optimization important?
PPC competition for valuable ad space is skyrocketing, and SERPs (search engine results pages) are flooded with tons of organic content.This is why conversion rate optimization is more important than ever. If you’re lucky enough to get a visitor to your site, you need to make sure they have a decent chance of converting.
Constant manipulation and testing combined with conversion rate optimization will help you learn more about your customers. You will learn what type of language and messaging works best for your audience.Optimizing conversion rates will also help your business scale without increasing marketing and advertising costs. In particular, your business may grow faster than the number of customers. This means you should focus on converting the traffic you already have.
What is the difference between conversion rate optimization and SEO?
- The ultimate goal of conversion rate optimization is to increase conversion rates.
- SEO, on the other hand, has a broader focus on driving organic traffic to a site or page.Unlike SEO, conversion rate optimization does not directly affect traffic coming from Google.
- Conversion rate optimization includes on-page optimizations, while SEO includes on-page, off-page, and technical aspects.
- A conversion rate optimization campaign is often less expensive and you will see results very quickly (if done right). SEO is a long-term process and solution.
Similarities of conversion rate optimization and SEO
- A conversion rate optimization campaign should lead to a better on-page user experience, which will ultimately help your overall SEO efforts.
- SEO campaigns and conversion rate optimization focus on the same important metrics like bounce rate and time on page.
- A web page optimized for conversion rate optimization has a higher chance of attracting backlinks.
3 steps to grow conversion rate optimization:
1- Research and data collection:The first step in any conversion rate optimization audit or campaign is to start collecting data and forming hypotheses. This data should be collected across the company (goals and KPIs), customers (how they interact with the page), and overall website (usability sales funnel). After completion, Intvips experts make hypotheses based on experience that they are sure will solve potential customer problems.2- We start experimenting with certain hypotheses in mind.3- Our experts review the campaign.
Conclusion
If you want to maximize your returns without spending too much time, conversion rate optimization is the way to go.
The conversion rate optimization process may take some time. But remember, your conversion rate optimization efforts will pay off when you focus on testing and using data to improve your customer journey.
