"Pay Per Click advertising"
What is PPC?
Pay Per Click advertising (PPC, which stands for Pay-Per-Click), meaning payment per click, is one of the best methods of advertising to introduce a brand, or product and increase sales. In this model of online advertising, every time someone clicks on your ad, you will pay for that click. As a result, in the answer to what is PPC click advertising, it should be said that it is a model of a variety of pragmatic marketing models.
So when you use this type of advertising, you are not paying for an estimated growth; Rather, you pay for the actual returns you get. So if you want to have full control over your advertising returns and budget, PPC advertising with Intvips Group is perfect for you!
To know what is click advertising, what are its benefits for you, what is the strategy of click advertising, what click advertising tools, and many other important points, stay with us in this article from Intvips to learn about the latest changes in click advertising!
PPC advertising : Pay-Per-Click
“PPC advertising” is one of the types of internet advertising in which the cost of advertising is paid for each time users click on the banner or advertising links.
In this business method, the requester presents an advertisement to the advertising company to be exposed to the users of the internet space and pays an amount as a fee to the advertising company for each time the users click on this advertisement. slow This method is one of the most widely used advertising methods in the digital marketing space, and Google’s “click advertising” can be mentioned as one of its main examples.
What are the benefits of PPC click ads?
- You will have control over your budget
These ads allow you to have complete control over your budget. With this type of advertising, you only pay for each click you receive. So you will have complete control over your expenses.
- You can choose your audience yourself
In most other advertising models, you don’t have much control over who sees your ad. But when you use this method, your ad will be shown to exactly those people who are searching for your product and are interested in it!
How is it possible? Obviously by Intvips
- It does not depend on search engine algorithms
Content marketing and SEO depend on search engine algorithm updates and therefore may undergo frequent changes. But the algorithm of click ads rarely changes.
- Intvips group personalizes your target audience
Click ads allow you to be selective about factors such as where people who see your ad live, their age, and their interests.The better news is that while using these ads, you can see what type of users are most suitable for your advertising campaigns! Also, you can see what platforms they are using. So you can access the users you want in the best way!For example, let’s say that you are a seller of food products. You may find through PPC advertising that many of the users who click on your ad are people who are interested in fast food. You may also find that these people become familiar with your services through YouTube ads. So, you will conclude that YouTube video ads are the best platform to promote your products.
- Reconnect with your target audience
Imagine that a user clicked on your ad, but didn’t buy a product. This shows that he was probably interested in your services but probably needed more time to make a decision.
So click ads allow you to intelligently reach back to that user and show your ads to them again. So he won’t forget your service or store. With this strategy, you will also raise public awareness about your brand.
4 Intvips click advertising strategy for PPC
In this section, we would like to introduce you to 5 click advertising strategies of proven Intvips experts so that you can learn more about the changes in click advertising and the impact of click advertising in increasing customers. So stay with the Intvips group.
- Online advertising with the help of networks and media
Online advertising is one of the best ways to attract customers for different businesses; But before starting the advertisement, you should know which of the following is the right network or media for you:
Telegram-Instagram-Twitter-Youtube-LinkedIn-Whatsapp-Facebook
The list above is the name of the most popular media of today. Therefore, choosing them wisely will be very beneficial for you. Intvips experts will guide you according to your work field.
- Categorizing the audience
You are also aware of the impact of click ads in increasing customers; Therefore, if you can categorize the audience according to the number of times they enter, then you can plan a suitable strategy to convert a user into a subscriber.
As you know, there is a difference between an audience that visited your site 20 days ago and an audience that visited your site yesterday. Intvips experts have a different strategy for each to become a customer. So categorizing the audience is a serious matter and this work should be done with the necessary precision and expertise.
- Knowing automation tools and using them
If you want to make the most progress in the click advertising strategy in the shortest time, you should seek advice from experts who have the utmost knowledge in sciences such as machine learning, computers, software, etc., such as Intvips; Because Google algorithm is developing as fast as possible to respond to the needs of users in the best possible way.
- Knowing customer journey methods
Every user enters your site with a purpose, to get information, to be a buyer, and just to compare.Our experts can identify each one’s needs well, and as a result, your conversion rate will increase dramatically and your site’s input will multiply.
What is the best type of click advertising? (PPC)
PPC click ads generally include 8 types of ads. including search engine ads, display ads, remarketing, social networks, video ads, Gmail-sponsored ads, and Google sales ads. If you want to know what types of click ads are, then Intvips will introduce 5 types of these ads that are very useful and popular among clients:
- Search Engine Ads (Search Ads)
In this method, which is the most popular advertising method among our customers, you specify that when users search for a specific word or keyword, your ad will be displayed for them. Of course, this work is coordinated and done by Intvips experts for you. So you give us the ad you want, specify the keyword, and determine what your highest-paid budget is. Other actions are done by our experts with Google.
- Banner or display ads (Display Ads)
Usually, the rate of these ads is lower than search engine ads. Intvips experts use display ads to raise public awareness about your brand. Therefore, if you are offering a new and unknown product and you want to raise public awareness about it, this type of advertising is the right option for you.
- Remarketing Ads
With remarketing ads, Intvips experts show your ad to people who have already visited your site. This type of advertisement is very profitable because it is shown to people who are already interested in your business.
- Video Ads
Through video ads, you can showcase your product to people who are not currently following your business. For this type of advertising, our company recommends YouTube.
- Social Media Ads
Many social networks offer the possibility of using this advertising model. including Facebook, Instagram, Twitter, and Snapchat. In this type of advertising, you can often use both image and video ads.
Nowadays, considering that most users search on these networks, this method is very effective.
Terrible mistakes in the field of PPC advertising that you should not do!
- Searching for your ad
Sometimes people search for their keyword to see if their PPC ad is showing. This is a pure mistake! Because if you click on your ad, you will incur additional costs yourself. On the other hand, if the advertisement is displayed for you but you do not click on it, this will also hurt you.
- Excessive use of advertising keywords
Some newbies may think that the more searches their ad covers, the more successful it will be. This is wrong. Therefore, try to target only searches that are specifically related to the product or service you offer.
Intvips group optimizes keywords in the best possible way according to the records and knowledge of experts.
- Not specifying the geographical area
You can specify the geographic scope of your target community. This feature is especially useful for small businesses that want to attract customers from a specific city! Of course, this feature is also useful for global businesses that want to focus their budget on a specific country.
If you do not specify the geographic area you want, you will lose a lot of money! Because your ad will be shown to people on the other side of the world even though they can’t use your services or products. So you’re paying for clicks that aren’t doing you any good!